I'm not a twitter naysayer. I just don't have a couple of hours each day to follow or write on one. And it seems like I'm not the only one.
Neilsen, the folks who track TV viewing and radio listening among other measurables, just announced that 60 percent of the people who joined twitter quit after just one month. Think about it. Twitter has bragged that it has tens of millions of people jump on board every month. And 60 percent of tens of millions quit after one month. Whoa! That's a serious retention problem.
Does that mean twitter is dying. No. It's new. There will be fall out as people figure out what to do with it and what it's best for. That may take a while. And currently, there's no successful ad model for it, although us marketing folks are working on that.
Is twitter a fad? Well...remember MySpace, AOL, Prodigy? One of those is gone, the other two somewhat forgotten. The use and model for twitter will change. There will be more fallout and change, and it will eventually find it's place among Linkedin and Facebook as a new business tool.
So if you feel you need to twitter, by all means do so. Until then...I'll keep bloggin'...
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