Online communities have been around almost since the inception of the Internet [also known as user groups]. Today, these keyboard communities can help you build your brand...if you let them.
Starting an online community isn't difficult. In fact, if you have a great product or service [Apple comes to mind], communities will take on a life of their own.
If you want to start your own community, keep these rules in mind:
1. Produce a product or service that's community worthy. If it's great, people will talk about it.
2. See what's already out there. If you find communities already built around your product or service, harness their powers.
3.Give 'em something to talk about. Does your product or service have different features and benefits? Is it innovative. Do people love it or hate it? If it was perfect, you'd never get the feedback you need to make it better.
4. Keep it open. Let people exchange thoughts, ideas, and yes, criticisms. The minute you put the kabosh on the negative, your community will fall apart. Keeping things open and honest will endear you to your audience and keep your brand growing.
5. If you build it, will they come? Yes, if you get the word out there. Use blogs, twitter, the company website, and traditional marketing avenues. An online community should be an integral part of your sales and marketing efforts.
Wednesday, April 22, 2009
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